CONSUMER BEHAVIOUR [International Edition],

By: James F Engel, Roger

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CONSUMER BEHAVIOUR [International Edition], by James F Engel, Roger D Blackwell, Paul W Miniard
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LAST ITEM HELD MATCHING THIS TITLE STATED:

The Dryden Press, publishers, Orlando, Florida - ISBN:0030288827 sixth edition, 1990. softcover, 7½" x 9¼. Dozens of corporate examples provided. Highlighting to one Index page only. Book in VERY GOOD condition. For twenty-two years (and six editions) this book has been the standard reference text on consumer behaviour - proof indeed that it makes the field of consumer behaviour an exciting, interesting, and relevant one to both students and faculty. While its primary emphasis is on marketing, it branches into many other directions, reflecting the diversity of applications of consumer behaviour research. The increasing globalization of consumer markets is embraced here, too.

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