Winning at New Products - Accelerating the Process from Idea to Launch

By: Cooper Robert G

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Winning at New Products - Accelerating the Process from Idea to Launch by Cooper Robert G
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Addison-Wesley, USA, 1993. Trade paperback. 358 pp inc index. Pages unmarked, binding tight. first impression. ISBN: 0201563819. 1st Edition. Soft cover. Very Good.

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