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Brand Leadership by Aaker, David A.; Joachimsthaler, Erich
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Brand Leadership

By: Aaker, David A.; Joachimsthaler, Erich

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New York: Free Press, 2000. 330pp.Endnotes. Index. Hardcover in good condition, dust jacket has light scuffing and edgewear. 'An excellent tool for anyone who really wants to understand the art and science of brand building'. Cloth. Good/Good. 4to - over 9¾" - 12" tall.

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