The Measurement Of Advertising Effects. A Study of Representative Commodoties Showing Public Familiarity with Names and Brands

By: HOTCHKISS, GEORGE BURTON

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The Measurement Of Advertising Effects. A Study of Representative Commodoties Showing Public Familiarity with Names and Brands by HOTCHKISS, GEORGE BURTON / FRANKEN, RICHARD B
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New York, Harper and Brothers Publishers,1927. Includes tables of results from questions in 1927 to 500 men/women/college students for various manufacturers products including soap, toothpaste, coffee, hats, watches breakfastfood, cigarettes [college students polled], fountain pens, typewriters and hosiery. Then follows an analysis of why particular brands are used or remembered longer than others. Also has effect of decreases in advertising. . First Edition; 8vo; pp. 250, numerous charts and results; appendix, general index, special index of tables; original boards; title and authors in gilt on spine and front board; spine faded, top corners of boards creased; otherwise a very good copy.

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