MARKETING AND SELLING DESIGN SERVICES, The Designer - Client Relationship,

By: Mary V Knackstedt ASID

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MARKETING AND SELLING DESIGN SERVICES, The Designer - Client Relationship, by Mary V Knackstedt ASID IFDA, with Laura J Haney
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Van Nostrand Reinhold, New York - ISBN:0442010737, 1993. hardcover, 6¼" x 9¼", with dust jacket. LOOSELY INSERTED: publicity letter from Australian distributor, dated 1993. VERY GOOD book in VERY GOOD unclipped dust jacket. This step-by-step manual helps you design the marketing program that best fits your unique practice. Because it is written by a practicing interior designer and business consultant, it is a vocabulary you are familiar with. Mary Knackstedt guides you through all aspects of promoting a design business, including design specialization, promotional resources, market research, and personal interactions. Examples from successful, highly profitable firms make it easy to apply the book's marketing techniques to your own business. Proven strategies help you target the right clients, present yourself in the best possible light, and build strong relationships with clients.

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