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HarperCollins: HarperCollins Publishers, 2001. It was one of the Big Three, the triad of auto–making behemoths that towered over American industry. So it was stunning news in May 1998 when Chrysler fell to the German corporation Daimler–Benz. In the tradition of Barbarians at the Gate, Bill Vlasic and Bradley A. Stertz go behind the scenes of the mighty merger, showing how the inside story was even more dramatic – and further reaching than it appeared from the outside. They describe the failed attempt by Kirk Kerkorian and Lee Iacocca to seize the company; the secret talks that Chrysler started with Daimler in response; and the twists and turns of the feverish negotiations and final absorption into the German industrial empire. Dramatic, insightful, and fully updated for the paperback edition, this book is a new classic of business writing.<p>. Paperback. New.
