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Hospitality Press, Melbourne - ISBN:186250475X, 1998. softcover, 6¾" x 9¾. Book in VERY GOOD condition. The fastest growing segment of the tourism industry in Australia and New Zealand is Nature-Based Tourism - including ecotourism, adventure tourism, outdoor-oriented educational tourism and a whole host of other types of outdoor-oriented, non-mass tourism experiences. This book gives the reader an understanding of the range of research, planning, financial, marketing and operational skills needed to develop and successfully operate nature-based tourism businesses.
