Research Methods in business Studies

By: Ghauri, Pervez, Gronhaug,

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Research Methods in business Studies by Ghauri, Pervez, Gronhaug, Kjell & Kristianslund, Ivar
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New York: Prentice Hall, 1995. Near new condition paperback, Explains the different types of research, the role of the researcher, evaluates different methods of qualitative and quantitative data collection, includes the evaluation of data and how to draw conclusions, discusses the structure and form of the final report, includes a comprehensive index on research methods. Paperback. Good/No Jacket. 8vo - over 7¾" - 9¾" tall.

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