Breaking Compromises

By: SILVERSTEIN

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Breaking Compromises by SILVERSTEIN
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New York John Wiley and Sons Ltd 17/7/2000. 8vo hardcover 240pp index, b/w illus. very good / very good d/w. This work is a collection of BCG "thought pieces" in the field of marketing and branding. Its central theme of "breaking compromises" refers to the act of moving beyond the impasse of the problematic "either/or" scenario of product perception - for example, cheap or good quality, but not both. .

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