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London: Little Brown & Co, 1999. 325 pp., includes chapter notes, references, and some photographs, index. Colour illustrated dustwrapper. In this provocative, witty, and thoroughly researched inquiry into what we find beautiful and why, Nancy Etcoff skewers one of our culture's most enduring myths, that the pursuit of beauty is a learned behavior. Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, skewers the enduring myth that the pursuit of beauty is a learned behavior. . 1st British. Red Cloth. Very Good/Very Good. Octavo- over 7¾" - 9¾" Tall. Psychology.