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London: Viking Press, 1990. Cloth Bds. VG/VG; signed/inscribed by Author to fep. 8vo. dustwrapper 1st UK edition, Signed and inscribed by Edward de Bono to fep, of this classic of lateral thinking; the author challenges the intransigent nature of Western Logical/Rational thinking, pointing out that what has succeeded in the spheres of technology has failed miserably in those of humanism and morality, and proposes alternative methods of thought; the metaphor is to replace 'Rock Logic' with 'Water Logic'.