Megatrends for Women

By: Aburdene, Patricia

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Megatrends for Women by Aburdene, Patricia
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Mississauga, ON, Canada: Random House of Canada, Limited, 1992. 388 pages including index. Small stain on rear dustjacket.From "good ole boy" politics to the medical establishment, from organized religion to professional sports, the women of the 1990s are challenging and overturning the male-dominated status quo, reintegrating female values and perspectives and recasting the social, political and economic megatrends of the day. In Megatrends for Women, Patricia Aburdene and John Naisbitt, the internationally respected social forecasters who gave us the number one bestsellers Megatrends and Megatrends 2000, now outline the ways women are transforming every sector of contemporary life. Drawing on a wealth of date on social change, they offer example after example of women making a difference as CEO's, athletes and political and spiritual leaders. The women's movement has reached "critical mass," say Aburdene and Naisbitt, the point at which a trend becomes a megatrend. There may be setbacks, but women's march toward equality will henceforth become unstoppable. Chapter by chapter, Megatrends for Women documents the sweeping changes women need to be aware of to be empowered now and in the future: A record number of women candidates are seeking political office; a woman will be president of the United States by 2004. Women-owned businesses employ as many people as all the Fortune 500 companies put together. From homelessness to the environment, from population control to drug abuse and crime, women are asserting a leadership role in finding the solutions to the most intractable social problems. Women dominate in six of the seven most popular fitness activities; at the 1992 Winter Olympics, women won all five of the U.S. gold medals. Forty to fifty million women will undergo menopause in the next two decades; as activists, they will revolutionize medicine's approach to breast cancer and heart disease. Whether theologians, nuns or New Agers, women are transforming both religion and spirituality by rejecting the notion of a male divinity and embracing the archetype of the Great Goddess. After decades of male domination, female designers are now assuming leadership roles in the fashion business. Women's natural leadership style in business is today's progressive management model and widely endorsed by male business gurus. The new relationship between the United States and the former Soviet Union shifts the focus from military to domestic matters, opening the way for women to lead in the New World Order. Megatrends for Women describes the state of the art of women today and offers a prescient look at the future as women assume leadership in the 21st Century. Praise for Megatrends for Women: "Megatrends for Women will empower women as they have never been empowered before. It is the state of the art of women in American society." --Frances Lear, Publisher, Lear's magazine "An eye-opener! Aburden and Naisbitt show that the women of this country are the powerful resource necessary to keep our country competitive." --Jack Kuehler, President, IBM Corporation "I love Megatrends for Women. It's a powder keg! It is going to have extraordinary impact. It brings such focus and clarity to where we are and where we are going. It is profoundly empowering." -- Barbara Grogan, CEO, Western Industrial Contractors "Excellent and insightful. Aburdene and Naisbitt show how women are revolutionizing American society." -- U.S. Representative Patricia Schroeder "[Offers] extraordinary insight into the future of women in America. Megatrends for Women is proof that we are beginning to break down the glass ceilings and give women the voice and the power that have for far too long been the exclusive privilege of men." --Governer William F. Weld, Commonwealth of Massachusetts "Once again, Aburdene's and Naisbitt's strong combination of prescience, clear thinking and stunning research will rivet the attention of the economic, political and social communities." --Carol Anderson Tabor, Publisher, Working Woman magazine "I was overcome with emotion reading Megatrends for Women, as it embodies the very values for which I have been working for thirty years. Embodies, and, even better, emblazons!" --Susan Davis, CEO, Capital Missions Company . First Edition. Hard Cover. Very Good/Good - Very Good. 4to - over 9¾" - 12" tall.

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