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Jossey-Bass Publishers, San Francisco - first edit, 1989. Hardcover with dust jacket. Considerable advice on issues unique to continuing education programs. Ex-library copy in transparent protective covering, with usual stickers, stamps, barcode etc. Heavy book = higher shipping. VERY GOOD book in VERY GOOD dust jacket. Light blue cloth-bound hardcover, 10" x 7.25", with blue type to spine, olive endpapers, many graphs, charts & tables. Covers the following: positioning an institution most effectively, direct mail, public relations, keeping abreast of market changes.