TYPOGRAPHY, Basic Principles, Influences and Trends since the 19th Century,

By: John Lewis

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TYPOGRAPHY, Basic Principles, Influences and Trends since the 19th Century, by John Lewis
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Studio Vista Ltd, London - revised edition, 1967. Softcover, 7¾" x 6½. Covers protected in transparent covering. Two names to title page. Book in VERY GOOD condition. In this new and revised edition, the author sets out to demonstrate what typography is to the modern graphic designer. Includes the influences that shaped modern typography (with emphasis on the teachings of William Morris and Bauhaus typography) and the modern movements of painting and design (Dada and De Stijl); methods of preparing layouts for books and periodicals; some interesting suggestions for improving the appearance of advertising display; experimental and mimetic typography, and their use in concrete poetry. Lots of examples shown (red and b&w).

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