MARKETING TO WOMEN AROUND THE WORLD,

By: Rena Bartos

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MARKETING TO WOMEN AROUND THE WORLD, by Rena Bartos
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Harvard Business School Press, Boston, Massachusetts - ISBN:0875842011, 1989. hardcover, 6¼" x 9½", with dust jacket. Slight scuffing to jacket. VERY GOOD book in VERY GOOD unclipped dust jacket. With graphs & charts, notes and index. The author extends her unique approach across borders to help marketers target women consumers in North America, Latin America, Europe, and the Far East. Applying her 'New Demographic' framework to ten countries, Bartos clearly distinguishes four segments which vary from country to country. LOOSELY INSERTED: circular from World Gold Council with this author as Guest Speaker at Annual Meeting held Venice, 1990.

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