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John Wiley & Sons, publishers, New York - ISBN:0471120049, 1995. hardcover, 6½" x 9½", with dust jacket. Short crease to jacket. AS NEW book in VERY GOOD unclipped dust jacket. Differential Marketing is a revolutionary new approach that separates the golden eggs from the goose eggs. It was developed at one of the world's leading marketing communication agencies, Ogilvy & Mather, and proven in the marketplace by clients like Kraft, Unilever, Kimberly-Clark, this break-through approach to building stronger brands turns conventional marketing wisdom inside out.