ODYSSEY: Pepsi to Apple - a Marketing Genius tells His Story,

By: John Scully, with John

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ODYSSEY: Pepsi to Apple - a Marketing Genius tells His Story, by John Scully, with John Abyrne
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William Collins & Sons, publishers, London - overseas edition ISBN:0002179946, 1987. hardcover, 6½" x 9½", with dust jacket. VERY GOOD book in VERY GOOD unclipped dust jacket. Why, after becoming Pepsi's president and CEO at age 38, did John Sculley succumb to the persistent entreaties of Steven Jobs, a brilliant college dropout and entrepreneurial force behind the high-risk Apple Computer Company? This is Scully's vivid account of that journey and of the marketing lessons learned in one of the greatest adventures in modern business.

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