THE LAW OF ADVERTISING

By: W J Leaper

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THE LAW OF ADVERTISING by W J Leaper
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LAST ITEM HELD MATCHING THIS TITLE STATED:

Butterworths, London - second edition, 1961. hardcover, 8 3/4" x 5 1/2" (lacks jacket). Book first published in 1950, this is 1961 updated edition. Book in VERY GOOD condition, unmarked. Dark-blue cloth-bound boards with gold type to spine, over 500 Cases referred to & listed, 40-page index. Traces the legal relationships (and the voluntary codes framed by various professional organisations) to be observed between the various parties to the appearance of an advertisement; particularly the ordinary law of contract. Includes Copyright, Trade Mark registration, hire purchase, defamation, outdoor advertising, press, radio & TV.

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