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Prentice-Hall, publishers, New Jersey - ISBN:0133873099, 1988. large format softcover, 8¼" x 11. Book in AS NEW condition. Written by one of America's most respected copywriters, Herschell Gordon Lewis, this book will help you improve the impact of your writing - and the size of your response! Whether you're writing business to business advertising, fund raisers, radio, television, print, mail, catalog, deck card copy or even telephone scripts - Lewis reveals the rules (and provides examples), and explains why they work. You can repeat your successes over and over again!