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*Recent book description for this title:*
McGraw-Hill Book Co, Sydney - ISBN:0074528718, 1992. Hardcover, 8½" x 11¼", with dust jacket. Ours is an ex-library copy in transparent covering, with usual stamps, stickers, barcode, etc. VERY GOOD book in VERY GOOD unclipped dust jacket. This is the first book of its kind on Australian advertising - it describes and analyses twelve famous advertising campaigns, discovering the reasons for their success, and how advertisers can increase the effectiveness of their campaigns. Dozens of full-colour plates.
 
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