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Mercury Books, W H Allen, London - first edition ISBN:1852510951, 1988. hardcover, 6½" x 9½", with dust jacket. AS NEW book in AS NEW unclipped dust jacket. This book aims to improve managerial effectiveness by encouraging readers to take a positive marketing-orientated view in their approach to all aspects of business. Such increased involvement will lead not only to improved performance but also to increased job satisfaction. This book shows that thought now can forestall panic tomorrow and lead to more effective use of company resources.