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George G Harrap, London - first UK edition SBN:245594442, 1969. Hardcover, 8½" x 5¾", with dust jacket. Jacket in transparent protective covering. VERY GOOD book in VERY GOOD price-clipped dust jacket. Black cloth-bound boards with gold type to spine, photographic frontispiece, 24 b&w photographs, appendix (How the Cunarders compare), and index. In this book the story emerges of a company with a conservative outlook and somewhat antique ideas about itself and the shipping world, forced to adapt to present-day (late 1960s) conditions by successive financial crises. Learn how a new Board revitalised the company; how the lower eschelons contributed ideas; how they controlled labour difficulties and escalating costs; how far management was successful in working with a team of creative designers; how the ship achieved the 'right look'. This book encapsulates many of the good and bad features of Britain in the late sixties of the twentieth century.