TOTAL QUALITY MARKETING, What Has to Come Next in Sales, Marketing & Advertising

By: John Fraser-Robinson

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TOTAL QUALITY MARKETING, What Has to Come Next in Sales, Marketing & Advertising by John Fraser-Robinson with Pip Mosscrop
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Kogan Page, London - reprint edition, 1991. hardcover, 9 1/2" x 6 1/4", with dust jacket. VERY GOOD book in VERY GOOD unclipped dust jacket. Light-blue cloth-bound boards with silver type to spine, light-blue endpapers, various charts, tables, and diagrams, bibliography. Index. Unless 'Quality' reaches deep into market thinking and sales and advertising methods, the Customer can never be king. This book demonstrates that this is not a matter of choice, it is a matter of survival. Key topics included here: Changes at board level, Training, Pay and motivation, Recruitment, Corporate and departmental restructuring.

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