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West Publishing, St Paul, MN, 1993. hardcover, 10 1/4" x 7 1/2" (no jacket issued). Book in AS NEW condition. Illustrated boar covers, illustrated title-page, 81 full-colour photographs, dozens of b&w photos, many diagrams & charts, Key Terms, Discussion Questions, Class Exercises, Cases, Glossary, Index. Seventeen extended chapters covering four major Parts: 'The Sales Professional', 'Knowing Your Customer', 'Making a Successful Sale', and 'Additional Dimensions of Sellings'. This is a very thorough text on the profession of selling, raising and answering questions that guide sales people to a successful career.