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Merrill Publishing Company, Columbus, Ohio - Fourth Edition, 1989. Hardcover, 9¼" x 7½" (no jacket issued). Previous owner's name to ffep. Book in VERY GOOD condition. Illustrated board covers, scarlet endpapers, dozens of photographs, charts, advertisements, further reading, case studies, extensive appendices, and index. This course book has chapters on: Evolution of PR, Managing PR, Public Opinion, Ethics, Research, Communications, Writing, Marketing, Publicity, Media, Employees, Government, Community, Consumers, Investors, International Community, Public Issues, The Law, The Future etc.