THE AUSTRALIAN PUBLIC RELATIONS HANDBOOK,

By: T J Dwyer, editor

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THE AUSTRALIAN PUBLIC RELATIONS HANDBOOK, by T J Dwyer, editor
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Ruskin Business Management, publisher, Melbourne - first edition, 1961. hardcover, 5½" x 8¾", lacking jacket. Book in VERY GOOD condition. Grey boards with metalic red type to spine and front. This volume comprises 34 articles on all aspects of public relations principles and practice in Australia. Contributors are people engaged in the PR business (top practitioners and experts in allied fields). Four major sections: 1 Purpose and Practice of Public Relations, 2 Telling the Public Relations Story, 3 Public Relations Mechanics, and 4 Skills and Training. LOOSELY INSERTED: Prospectus for this book (2 colour, 2 folds).

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