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Macdonald, london - second reprint, 1991. Black cloth bound hardcover 10" x 7.75. Ex library copy with protective transparent covering, stamps to title page and verso, and rear endpapers. Highly illustrated in colour and b/w. VERY GOOD book in VERY GOOD jacket. With silver type to spine, and dust jacket. Explains how to bring the necessary qualities of freshness and vitality to text and pictures. Myths and pitfalls are exploded, trends assessedc and many of the old classics examined.