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R R Bowker Company, New York - second edition, 1982. Large format softcover, 11" x 8½. Previous owner's name to inside cover. Book in VERY GOOD condition. In a clear, concise format accompanied by numerous, large-scale illustrations, this volume addresses itself to some of the most basic problems common to most magazines, including: development of formats for the pages that recur from issue to issue, such as the front cover and contents page; how to handle columns by outside writers; the design of departments so the cumulative impression they give yields a rich impact on the reader; editorial pages, late-closing forms, new product listings, section openers, and more - all dealt with thoroughly, with actual solutions for real publications, followed by many examples selected from current publications.