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South-Western Publishing, Cincinnati - fourth edn, 1993. hardcover, 9 1/4" x 8" (no jacket issued). Book in VERY GOOD condition. Blue publisher's boards with silver type to spine and front, light-grey endpapers, dozens of charts, tables & graphs, with name index and subject index. In an era marked by the challenges of global competition, rapidly changing technology, new consumer needs and shifting demographics, the development of strategic marketing skills is essential if companies are to prosper. This book offers new ideas, new insights and a reliable perspective on marketing stategy formulation. Includes 23 cases to illustrate each aspect of marketing strategy (ranging through globalisation, integration, service organisations, consumer durables etc etc.)