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CONTEMPORARY ADVERTISING by Courtland Bovee and William Arens
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Irwin, Boston - fourth edition, 1992. Hardcover with printed boards 11" x 9.5. Previous owner's name inside cover. Hundreds of illustrations, diagrams, mostly in color. Book in VERY GOOD condition. Advertising as it is - as a business, as a marketing tool, as a creative process, and as a dynamic hybrid discipline employing elements of the various arts and sciences. A student-oriented approach.

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