SUCCESSFUL PUBLIC RELATIONS in a Week

By: Claire Austin

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SUCCESSFUL PUBLIC RELATIONS in a Week by Claire Austin
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British Institute of Management / Hodder, 1992. Bound soft cover, 20 x 13cms. Booklet in VERY GOOD condition. Simplified text provides overview of PR and its relationships with publications and companies. Has sound advice on giving media interviews, writing press releases, handling poor publicity and crisis management.

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