TRADEMARKS OF THE '40s and '50s,

By: Eric Baker and Tyler

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TRADEMARKS OF THE '40s and '50s, by Eric Baker and Tyler Blik, with Introduction by Steve Heller
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Chronicle Books, publishers, San Francisco - ISBN:087701485X, 1988. softcover, 9" x 8. Ours is an ex-library copy in transparent protective covering, with usual stamps, stickers, etc. Book in VERY GOOD condition. This is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of postwar America and evidence a growing sophistication in the science of marketing.

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