ADVERTISMENT PRODUCTION for Newspapers and Periodicals, a Guide to the Writing and Designing of Advertisements

By: Courtney D Farmer

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ADVERTISMENT PRODUCTION for Newspapers and Periodicals, a Guide to the Writing and Designing of Advertisements by Courtney D Farmer
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LAST ITEM HELD MATCHING THIS TITLE STATED:

Sir Isaac Pitman & Sons, London - first edition, 1950. hardcover, 8 3/4" x 5 1/2", with dust jacket. Previous owner's name obliterated & hidden under front flap. Jacket edges have wear to front and gap at rear; small 1/2" x 1/4" hole in jacket front. VERY BOOK book in FAIR price-clipped dust jacket. Blue cloth-bound boards with gold type to spine and front publisher's logo, many dozens of illustrations and one colour plate, index. This practical handbook's scope includes planning, design, copywriting, typography, illustration techniques, as well as advertisers analysis and agency management. Mind you, the data is by today's standards, rather dated, but an interesting work of historic value.

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