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McGraw-Hill, New York, 1961. hardcover, 8.5" x 5.5", and dust jacket. Jacket scuffed, otherwise this is a VERY GOOD book in a VERY GOOD dust jacket. Grey cloth-bound boards with blue type to spine, 500 tested merchandising ideas with adaptable plans & ideas. This book may be 40 years old, but it shows how merchandising ideas may be adapted in fields far removed from their original usage. Has value!