COMMONSENSE MARKETING, the What, Why and How of Marketing Success in the Unique Australian Markets,

By: Jerome P Nugent-Smith

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COMMONSENSE MARKETING, the What, Why and How of Marketing Success in the Unique Australian Markets, by Jerome P Nugent-Smith
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Rydge Publications, Sydney, 1985. Hardcover, 9¾" x 7¼", with dust jacket. VERY GOOD book in VERY GOOD unclipped dust jacket. Dark-blue cloth-bound boards with gold title to spine. This book plainly states "Marketing is about people, sales and profits". Each chapter shows the advantages of adopting a non-academic, practical, commonsense, people and profit-oriented approach to marketing. The author has no time for kite-flying ideas and suggestions that have not been proven in practice.

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