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Prentice Hall, New Jersey, © 1989. Hardcover with dust jacket. Managerial decision variables, testing, databased marketing, fulfillment, media, etc.VERY GOOD book in VERY GOOD dust jacket. Black cloth-bound hardcover, 9.5" x 7", with gold type to spine & front, & dust jacket. Provides a comprehensive treatment of the dynamic field of direct marketing - state of the art management approaches and analytical techiques for all program types.