EFFECTIVE ADVERTISING CASEBOOK, Advertising Effectiveness Awards 1994

By: Max Gosling, Chairman,

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EFFECTIVE ADVERTISING CASEBOOK, Advertising Effectiveness Awards 1994 by Max Gosling, Chairman, AFA
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Advertising Federation of Australia, Sydney, 1995. hardcover, 10" x 7", with dust jacket. VERY GOOD book in VERY GOOD unclipped dust jacket. Yellow cloth-bound boards with gold type to spine, many dozens of b&w illustrations. Fifty nine entries were received from all over Australia for these awards judged by 10 prominent marketers, academics & researchers. Here are the top fifteen case histories in detail - tourism, beer, travel, road safety, meat, fashion, loyalty rewards, milk, big Macs, etc etc. Clearly demonstrating the power of advertising.

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