FRANCHISING, A Source Book for Australia - a complete guide to the most powerful marketing technique yet devised,

By: Alfred Mayfield M Sc

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FRANCHISING, A Source Book for Australia - a complete guide to the most powerful marketing technique yet devised, by Alfred Mayfield M Sc PhD
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Child & Associates, Sydney - first edition ISBN:0867773464, 1987. hardcover, 6" x 8¾", with dust jacket. Small white-out to half-title page. Previous owner details inside front cover. VERY GOOD book in VERY GOOD unclipped dust jacket. Franchising is the fastest growing industry in Australia. This book details the concepts of this very progressive form of marketing. Whether it be someone wishing to establish a franchise or a small business investor thinking of buying his own business and wary of beginning alone, this book answers all the questions (costs, packages, agreements, planning, staffing, with checklists & guides).

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