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John Wiley & Sons, New York, n.d. hardcover, 9 1/2" x 6 1/2", with dust jacket. VERY GOOD book in VERY GOOD unclipped dust jacket. Red cloth-bound boards with gold type to spine, glossary of terms, bibliography, and index. This book outlines an aggressive and ethical approach to marketing your financial planning skills. Practically oriented, it delivers concrete, proven ways to develop a service, overcome consumer resistance, advertise aggressively, and effectively market your superior skills. You will discover how to set up a professional planning service; important ethical considerations and practices; how to develop your strategic marketing plan; and effective ways to deliver your product, and handle clients.