MARKETING, Principles & Strategy

By: Henry Assael

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MARKETING, Principles & Strategy by Henry Assael
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Dryden Press, Chicago, ©1990. Illustrated boards hardcover. Outstanding text. Book in VERY GOOD condition. 10.25" x 8", many graphs, color illustrations, charts. Marketing strategies -(i) Identifying Marketing Opportunity, (ii) Plan & Target the Marketing Effort, (iii) Implement the Marketing Effort, (iv) Evaluate and Control the Marketing Effort

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