COST-EFFECTIVE DIRECT MARKETING, by Mail, Telephone and Direct Response Advertising,

By: Christian Brann

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COST-EFFECTIVE DIRECT MARKETING, by Mail, Telephone and Direct Response Advertising, by Christian Brann
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LAST ITEM HELD MATCHING THIS TITLE STATED:

Collectors' Books Ltd, Cirencester, UK - first edition ISBN:0946604010, 1984. hardcover, 6" x 8½", with dust jacket. Jacket edges have wear; jacket rear is crinkled. VERY GOOD book in GOOD unclipped dust jacket. Dark-blue 'leatherette'-covered boards, grey endpapers, with bibliography and index. This book covers the philosophy, mathematics, creative aspects and techniques of all branches of direct marketing, including direct mail, telemarketing, direct response advertising, door-to-door distribution and electronic media. Includes numerous case histories to demonstrate effectiveness of DM.

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