OGILVY ON ADVERTISING

By: David Ogilvy

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OGILVY ON ADVERTISING by David Ogilvy
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Pan Books, London - reprint - ISBN 0330269852, 1984. Large format sofdtcover, 9¾" x 7¼. Book in VERY GOOD condition. Color reproductions from press, magazines & TV, monocolor advertisements, graphs & charts, and index. David Ogilvy is an advertising legend. He built Ogilvy & Mather into the fourth largest advertising agency in the world. He is universally recognised as one of the major influences in shaping advertising techniques since WWII. This book is superbly written, splendidly controversial and lavishly illustrated; it is as witty, irreverent and outrageous as the man who wrote it. Rich reading for everyone involved with the communication industry.

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