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Writer's Digest Books, Cincinnati - ISBN:0898794137 - first edition, 1990. Large format softcover, 8½" x 11. Previous owner's name on inside cover. Book in VERY GOOD condition. Al Stone takes you step-by-step through the jingle writing process, covering everything you'll need to know to succeed. Through understanding the advertising business, the recording process, and the craft of jingle writing, you'll be able to compete successfully in the jingle business. The system presented in this book will help you lay the groundwork for your successful career in this fast-paced business.