SERVICES MARKETING

By: Christopher H Lovelock

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SERVICES MARKETING by Christopher H Lovelock
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Prentice Hall, New Jersey - second edition, © 1991. Illustrated boards, hardcover. Some pencil underlinings. This book is in VERY GOOD condition. 9.5" x 7". The competitive nature of today's marketplace demands emphasis on the marketing of services. This book's distinctive approach covers: Understanding Services; Strategic Issues: Tools for Service Marketers: Challenges for Senior Management.

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