Kleppner's ADVERTISING PROCEDURE,

By: J Thomas Russel &

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Kleppner's ADVERTISING PROCEDURE, by J Thomas Russel & W Ronald Lane
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LAST ITEM HELD MATCHING THIS TITLE STATED:

Prentice Hall, Englewood Cliffs, New Jersey - 13th edition ISBN:0133488306, 1996. illustrated board covers, 8½" x 11¼. Previous owner's name inside front cover. Packed book weighs 2.5 kilos (5½lbs) - expect higher shipping costs than usual. Book in VERY GOOD condition. Completely revised, and expanded, this is the standard comprehensive reference work on all aspects of Advertising (first published in 1925). Now in six major parts: The Place of Advertising; Planning the Advertising; Managing the Advertising; Media; Creating the Advertising; and Other Environments of Advertising.

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