FUNDAMENTALS OF MARKETING

By: William J Stanton, Kenneth

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FUNDAMENTALS OF MARKETING by William J Stanton, Kenneth E Miller, Roger A Layto
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McGraw-Hill, Sydney - first Australian edition, 1988. Large format softcover. Book in GOOD condition. 9.5" x 7". Social & economic change pose difficulties to all marketers; satisfying consumer wants, developing a societal orientation, while generated profit for owners, all call for stategic planning … this book makes the marketing process more effective.

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