ESSENTIALS OF ADVERTISING

By: Louis Kaufman

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ESSENTIALS OF ADVERTISING by Louis Kaufman
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Harcourt Brace, New York, © 1980. Illustrated boards. Many case histories, profiles. A brilliant work. Book is in VERY GOOD condition. Hardcover, 9.5" x 8.5", with color photographic frontis, literally hundreds of color & b/w illustrations. Extensive text in five parts: Survey of Advertising; Advertising Decisions; Guide to Advertising Media; Creative Aspects,; & Advertising Worlds.

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