ADVERTISING IN AUSTRALIA, the Force that Feeds the Market Place,

By: Tim Hewat, editor,

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ADVERTISING IN AUSTRALIA, the Force that Feeds the Market Place, by Tim Hewat, editor, (for Advertising Federation of Australia)
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Ure Smith, Sydney - first edition, 1975. Hardcover, 8½" x 5½", with artwork to boards. Book in VERY GOOD condition. A working paper on the merits - and some of the sins - of advertising.. Describes the minefields of Federal and State laws, regulations and self-imposed codes of honesty the Australian advertising industry must pick their way through - only to be met by millions of consumers who take little notice of 99% of the advertisements they see or hear every day.

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