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McGraw-Hill Book Company, New York, 1966. hardcover, 9 1/4" x 6 1/4", with dust jacket. VERY GOOD book in VERY GOOD price-clipped DJ. Green cloth-bound boards with silver gold to spine, with many charts, graphs and tables, index. This practical book takes the myth and guesswork out of pricing for profit. It clearly exposes the false assumptions that underlie traditional pricing methods and shows how rational pricing can increase a company's return on its total capital employed. Pricing, the crucial management decision, is the sole generator of profit. Original bookseller's label to front paste-down. Jacket has edge-wear.