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Prentice-Hall Inc, New Jersey - seventh edition ISBN:0135578280, 1982. hardcover, 7" x 9½", with illustrated board covers. A few colored highlighting to five pages; also page 103 has some pencil underlining. Book in VERY GOOD condition. Hundreds of charts, tables, diagrams etc. The modern manager must have knowledge of marketing research methods, and how to use it profitably (its use has now extended into political and other nonbusiness organisations). From this textbook, you can learn the systematic gathering, recording, and analysis of data about problems relating to the marketing of all goods and services. This edition has been modified to reflect the progress made in both its use and technology. Sample cases and review questions provided.